EXPLAINER VIDEO
EXPLAIN WHAT YOU DO, WHY YOU MATTER OR HOW YOU’RE DIFFERENT
WHAT IS IT?
If you could take your best elevator pitch, add visuals, then press play, you’d have an Explainer Video. It’s the shortest, highest-octane explanation of what you do, why you matter, or how you’re different.
WHO IS IT FOR?
It’s for organizations with a product, service, idea, or cause that’s complex or confusing. After all, people will not buy what they don’t understand. Explainer Videos combines beauty with simplicity to create clarity. And people love clarity..
THE BENEFITS OF AN EXPLAINER
INCREASED ADOPTION
When you create an “a-ha moment” in the mind of your prospect, you remove barriers. They move from skepticism to interest, making it easier for you to move them from interest to conversion.
TIME ON PAGE
Studies have found that landing pages with Explainer Videos get an 88% increase in time on site and, more importantly, an 80% increase in conversion.
MULTI-CHANNEL
An Explainer Video is useful just about everywhere. On your website as an always-on pitch machine. Centerstage in your email blasts. Part of the perfect sales presentation. Beside your booth at trade shows, and more. It’s a versatile asset designed for high mileage.