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Instagram. YouTube. LinkedIn. Your audience is using one or more of these social networks. With advanced targeting capabilities, you can be sure you get your name in front of them. The question is, how? Video is a great way to maximize that exposure. There are plenty of statistics that show how people engage with video content far more than other content on social networks. Even more, social networks are favoring video content, so you even have a chance for organic reach. You can also show your value quickly. Social advertisements are usually 10 to 30 seconds in length because attention spans are short, but that’s plenty of time to make an impression with a video. WHO ARE THEY FOR? Brands or nonprofits who have a particular target audience they need to reach as well as clearly defined goals. 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