CONSIDERATION

WHAT IS IT?

People know you’re out there. They know what you do. But they haven’t decided that you’re worth their money. Because they won’t give that to just anyone.

WHY IS IT IMPORTANT?

Competition is stiff, and customers are skeptical. Even if you have a clear competitive edge and unique value proposition, people still have their doubts. The consideration phase is where they decide if they will or they won’t. In other words, it’s the turning point.

WHY USE VIDEO TO NURTURE CONSIDERATION

It may be that your audience just needs a nudge. Or they may need something a bit more substantive. A video can do some of both. As an engaging medium, it can serve as a low-pressure reminder of your value. As a highly communicative medium, it can provide more information and explanation, answering their questions quickly and efficiently.

Plus, with retargeting efforts and paid ad spend, you can easily and effectively get video in front of the people you know are considering you.