VIDEO MINI COURSE
SHARE YOUR KNOWLEDGE. GENERATE MORE LEADS.
WHAT IS IT?
A Video Mini-Course is a series of videos living online focused on teaching people about one topic. Think of it like a webinar that tested positive for performance enhancing drugs. It’s somewhere between 4 and 10 videos totaling between 20–60 minutes of content. Typically, it’s something you give people for free in exchange for their contact info.
WHO IS IT FOR?
Organizations that want to capture email addresses. It could be for the sake of broadening your audience or for generating leads. Either way, it’s about connecting with people by educating them, giving them something in exchange for giving you something.
WHAT PROBLEM DOES IT SOLVE?
SKEPTICISM
More than ever, buyers or supporters are overwhelmed. So many options. So much confusion. Which will they choose? The one that earns their trust. And one of the best ways to do that is for you to provide them with a framework—your framework—for navigating their challenges.
WHAT ARE THE RESULTS?
Leads. More leads. Warmer leads. Your audience is looking for someone to make sense of all the noise. So much so that they’re willing to exchange their contact info for the clarity you can provide in your Mini-Course. Then, as you explain your framework, you can differentiate yourself as a thought leader, making your organization the natural best choice.
THE 7 SURPRISING SUPER POWERS OF A VIDEO MINI-COURSE
VALUE
The word “course” says that you’ve thoughtfully
brought together a series of important insights your
audience likely doesn’t yet know.
SPEED
The word “mini” says that you’ve done the hard work of distilling the whole subject into bite-sized pieces.
MODULARITY
Because Mini-Courses are broken into small videos, you can optimize each element and swap out underperforming segments.
TRACKABILITY
Unlike with a document, you can see exactly how many minutes your prospect spent watching each video and whether they shared it with others in their organization.
VERSATILITY
Use some of them for email, for sales enablement, to share on social networks, or to embed in blogs. And, having all the modules lead back to the full course page will increase the course’s exposure.
SEARCHABILITY
Posting video segments on a page with full transcripts gives you the dual SEO benefits of time on site (as people stay to watch the video) and keyword density (as the engines index the copy in the transcript).
ACCESSIBILITY
Unlike webinars or conferences, Mini-Courses are premium content that can be immediately consumed.