BRAND VIDEO
IT’S WHAT YOU STAND FOR THAT MAKES YOU STAND OUT.
WHAT IS IT?
A Brand Video is about connecting the reality of what you do with what you stand for in a way that is clear, compelling, and authentic.
WHO IS IT FOR?
Brands and organizations with something truly meaningful driving their business and the proof to back it up. If there is alignment between what you care about and what you do, then don’t miss out. The Brand Video is for you.
WHEN TO USE A BRAND VIDEO
WHEN BRAND AWARENESS IS LOW
If people flat-out don’t know who you are, that’s a big problem. A Brand Video is one of the best ways to get their attention and make an impression.
WHEN YOU NEED TO CHANGE PERCEPTIONS
You’ve gotten off course, and people have lost the perception you want them to have. A Brand Video is a great way to get things back on track by delivering a fresh articulation of your what and why.
WHEN YOU HAVE A GREAT STORY TO TELL
If you do, it stands out—especially a great origin story. Where you came from has a lot to do with how people perceive what you are today.