SOCIAL VIDEO ADS
KNOW YOUR AUDIENCE AND REACH THEM WHERE THEY ARE.
WHY USE VIDEO FOR SOCIAL ADS
Facebook. Instagram. YouTube. LinkedIn. Your audience is using one or more of these social networks. With advanced targeting capabilities, you can be sure you get your name in front of them. The question is, how? Video is a great way to maximize that exposure. There are plenty of statistics that show how people engage with video content far more than other content on social networks. Even more, social networks are favoring video content, so you even have a chance for organic reach. You can also show your value quickly. Social advertisements are usually 10 to 30 seconds in length because attention spans are short, but that’s plenty of time to make an impression with a video.
WHO ARE THEY FOR?
Brands or nonprofits who have a particular target audience they need to reach as well as clearly defined goals. Social Video Ads are also a good fit if you need to measure ROI and track effectiveness.
TOP 3 USES FOR SOCIAL VIDEO
HYPER FOCUSED (RE)TARGETING
Even if your target customer is a needle in a stack of needles, Social Video Ads can reach them with pinpoint accuracy. This, combined with retargeting, is a powerful combo.
TESTING AND INSIGHTS
Why waste dollars on outdated market research when you can get real-life reactions in less time for less money? When you stop thinking about them as ads and start thinking about them as a valuable source of insights, you can’t afford to not be running Social Media Ads.
CLICKS AND CONVERSIONS
Social Media Ads are are a great way to get very surgical about the actions you want prospects to take. In 6–15 seconds you can get shoppers, supporters, or sales leads clicking through to conversion.